“Marketing That Matters: What Busy Practice Managers Must Do—and What Can Wait” Presented by Barb Burgie, and Melanie Farkas

We know your time is limited and your to-do list is endless. This session breaks down the must-have marketing essentials that every medical practice should prioritize to stay visible and attract patients—without burning out your team. We’ll also cover the “nice-to-haves” you can save for when time (and budget) allow. The second half of the session is an open Q&A—bring your biggest marketing questions or submit them in advance so we can dig into the research for you!

About our Speaker: Barb Burgie and Melanie Farkas

Barb Burgie is the founder and CEO of Burgie MediaFusion, a marketing agency headquartered in Worthington. For more than 20 years, she has partnered with associations, nonprofits, and local businesses on strategies to help their brands shine while reaching their business goals.

Melanie Farkas is the Director of Integrated Marketing and Burgie MediaFusion. She works with clients, including the Columbus Medical Association and CMA Foundation, to develop and execute marketing strategies to take them to the next level